ANALYSIS ABOUT THE ADVERTISEMENT POND'S FLAWLESS WHITE "LOVE CONQUERS ALL"
Nama : Indah Indriati
NPM : 15614264
Class : 1SA01
This is the assignment which was
given by Mr. Romel Noverino at copywriting class. This
assignment is to analyze why the advertising of the product pond's connect
their ads with love.
About Pond's
Pond's Cream was invented in the United States as a patent medicine by pharmacist Theron T. Pond (1800–1852) of Utica, New York, in 1846. Mr. Pond extracted a healing tea from witch hazel which he discovered could heal small cuts and other ailments. The product was named "Golden Treasure." After Theron died, it would be known as "Pond's Extract."
In 1846, the "T.T. Pond Company" was formed with Pond and other investors. Soon after, he sold his portion of the company because of failing health. He died in 1852. In 1914, the company was incorporated under the name "Pond's Extract Company".
The company then moved to Connecticut establishing its manufacturing center there. Later it moved its sales office to New York City.
In 1886, Pond's began to advertise nationally. They advertised under the name of Pond's Healing until 1910.
By the twentieth century, the company's main emphasis was selling cosmetics products. The "Pond's Vanishing Cream" and the "Pond's Cold Cream" were created, marking the entrance of Pond's products into the facial care industry. Today Ponds is sold around the world. Its largest markets are in Spain and in Asia, including India, Japan and Thailand.(1)
Evolution
The evolution of Pond’s is a true reflection of the modern woman, who is confident, vibrantly happy, and dynamic. And in keeping with the times, Pond’s provides products for every stage of a woman’s life. From the classic cold cream, which was considered a cure-all way back in the day, Pond’s now offers various platforms such as oil control and acne solution for young women on the cusp of romantic discovery; skin lightening for those in search of true love; as well as products that provide the best-proven anti-aging technology for those who wish to renew sparks and rekindle passions.(2)
About Pond's Flawless White
Gene research for 10 years resulted in an oil-free day cream enriched GenActiv ™ Formula SPF 18PA ++ new and. His ability to adapt to any type of skin can fade dark spots and brighten the skin from within. Glowing face in just 7 days!(3)
Analyze about the advertisement Pond's Flawless White "Love Conquers All"
Before you know about the analyze, I think you must watch this videos first.
Episode 1
Episode 2
Episode 3
Episode 4
According to that videos, the advertisement relating between love and Pond's Flawless White product. In that story, there are four advertisement videos that present a short love story between poor girl named Rose and a rich guy named Tom. In the first video, tell that Rose was a young girl who had a relationship with Tom a rich young boy. But, their relationship weren't permit by Tom's Mother. So, they separated for 6 years.
In the second video, Rose and Tom were meet again when Tom came to her village to build his mother's project. Then, Rose and Tom were remember about their relation in the past time, but they still didn't have permit ro their relation with Tom's mother. Someday, she was watch a Pond's advertisement in her TV which make a promise that can be remove the spot in the face in 7 days and change that face to be beautiful more than before.
Then, after she tried Pond's Flawless White, day by day has passed and she changed like that promise. Tom was felt like fall in love all over again with Rose eventhough his mother still don't give him a permit to have a relationship with Rose. So, his mother was angry and burned all buildings in Rose's village to separate Tom and Rose, and she ask to person who work with her to destroy a tree that becomes memorable love Tom and Rose. But it didn't work. Because there was proving of Tom's love to Rose. His proving was make his mother's eyes opened to receive their relationship and cancel the condemnation of her project.
All of this mean that if we use Pond's Flawless White products that can remove the spots and beautify the face, we will find our true love. Because the love that comes from the eye (face view) and down to the heart.
Analyze about the advertisement Pond's Flawless White "Love Conquers All"
Before you know about the analyze, I think you must watch this videos first.
According to that videos, the advertisement relating between love and Pond's Flawless White product. In that story, there are four advertisement videos that present a short love story between poor girl named Rose and a rich guy named Tom. In the first video, tell that Rose was a young girl who had a relationship with Tom a rich young boy. But, their relationship weren't permit by Tom's Mother. So, they separated for 6 years.
In the second video, Rose and Tom were meet again when Tom came to her village to build his mother's project. Then, Rose and Tom were remember about their relation in the past time, but they still didn't have permit ro their relation with Tom's mother. Someday, she was watch a Pond's advertisement in her TV which make a promise that can be remove the spot in the face in 7 days and change that face to be beautiful more than before.
Then, after she tried Pond's Flawless White, day by day has passed and she changed like that promise. Tom was felt like fall in love all over again with Rose eventhough his mother still don't give him a permit to have a relationship with Rose. So, his mother was angry and burned all buildings in Rose's village to separate Tom and Rose, and she ask to person who work with her to destroy a tree that becomes memorable love Tom and Rose. But it didn't work. Because there was proving of Tom's love to Rose. His proving was make his mother's eyes opened to receive their relationship and cancel the condemnation of her project.
All of this mean that if we use Pond's Flawless White products that can remove the spots and beautify the face, we will find our true love. Because the love that comes from the eye (face view) and down to the heart.
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